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Take a Closer Look at Your Customers

We’ve all heard the saying “You can’t please everyone”. The same is true in business. It’s rarely effective to go after everyone as a potential customer. So finding the answer to the question of “Who is your customer?” will help focus your marketing efforts and perhaps even the products you offer.

Reintegration to an unlocked society

These lessons I outline below are, I think, extremely pertinent to the world’s collective need right now as most of the world has been under some sort of stay-at-home order due to COVID-19, and now a lot of cities and countries are beginning a phased re-opening plan.

Alexa, what’s the future of marketing?

2020 is the year marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is becoming increasingly technical. As modern-day marketing practitioners, it has become table stakes to have some level of technical acumen on how the marketing technology stack plugs together.

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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.